Okay, confession! I’m not actually a vegan, but rather a practicing vegetarian. I guess I hold my wardrobe to stricter standards than my diet. This site was born as an attempt to merge two of my passions - fashion and an overwhelming concern for animal welfare.

Schooled in clothing and culture, I was introduced to the eco-revolution during my years as the Editor-in-Chief of Top Button’s now-retired green style section Eco-Button, and am now racking up some beauty industry expertise from the best in the biz. Being the multi-tasking maniac I am, I’ve also volunteered at PAWS Animal Shelter, recently adopted from the Clifton Animal Shelter, and am currently a member of the Bloomfield Animal Shelter Adoption Committee – cultivating my life-long compassion for all creatures. In support of my mission to save the fluffies, my signature style showcases casual modern meets cruelty-free. Being conscious about a cause doesn’t mean it’s all hippie and granola from here on out. Although, I quite enjoy both those things. Consider VaVaVaVEGAN your personal resource for keeping the VaVaVaVOOM! in vegan fashion.

- Jennifer Holsman, Founder of VaVaVaVEGAN.com